We have developed the calculator to help put actual numbers on your lead investment system. While the cost per lead might feel cheap or expensive for each one, it is important to be realistic about what is your investment versus your profitability each month.

Sometimes the numbers don't work out and the cost of obtaining leads doesn't justify your return on investment. However, if you can increase your closing percentage, then your profitability can increase to the point there is a good margin between your investments and your profits.

Of course, there are many factors with regards with closing a lead.

• Did the lead fill out a contact form or did they call you on the phone?
• How long did it take for you to return their message?
• Was there a strong offer in your outreach that got the lead excited to connect with you?
• Did your close match the message of your pitch?
• What were they able to learn about you on their own?

Sometimes just a few tweaks is all that is needed to massively increase the growth of your business.

While pay-per-click ads may deliver scalable leads quickly, SEO investments should be considered for the benefit of long term affordable leads for an upfront investment.